有意，或被老師逼迫參加D&AD學生獎的大專院校同學，可以參考下面的這幾段話：
在整個設計過程中最重要的階段就是讀完簡報，然後一再研讀。
The most important stage in the design process is to read the brief, then read it again and again.
設計的真義在於解決問題，根據對消費者的洞察，了解對象的需求和欲望。
Design is about solving problems and understanding the wants and needs of the audience based on insights.
我鼓勵參賽者在他們的概念中展現使用者實際與設計作品互動的旅程，因為探究、理解想要影響的對象如何與設計互動是很重要的。
I would encourage entrants to show actual examples of a user journey through their concepts, as it is important to explore and understand how the intended audience will interact with a design.
這是去年度數位與互動媒體評審，任職於AKQA互動廣告公司的Nick Turner的評語。
*在此，順便感謝幫我校對並來信提醒的讀者。幫我看看上面有沒錯字咩，謝謝。
