2007年度Dove的Evolution同時在坎城網路廣告獎與坎城影片廣告獎得到大獎的事實，已經對坎城影片廣告獎發生影響。去年，因為剛好有人想到在荷蘭市場將本片在電視上播出，才讓Evolution得以參加影片廣告獎競賽的事情不必再重演了。也就是說，台灣被區域行銷經理禁止拍片在電視上檔的事實也不會再讓廣告公司「只能」參加網路廣告獎的感染式影片競賽了。
在坎城影片廣告獎中新設的B類：其他影片內容定義如下：
B. OTHER FILM CONTENT
These categories are intended to highlight how film content is no longer limited to TV and cinema screens with traditional boundaries no longer what they were. Indeed, screens are becoming a cross channel platform in their own right.
Therefore, the categories below are intended for film content which is created for transmission on screens other than TV or cinema. It is understood that there will be occasions when films intended for the internet, mobile or other screen are eventually shown on TV. However, the first transmission of entries in the first 3 categories below must not have been on TV or in cinema.
是以電視或影院廣告以外的螢幕傳播為目的而製作，雖然也有前例是這樣的影片最後也在電視上播出了，（分明就是講Evolution），但這個項目中前三個子項目是專給在電視或電影院以外的螢幕首播的作品參加：
NOTE: You may NOT enter the same film in both A. Product & Service and B. Other Film Content.
注意：在坎城影片廣告獎的競賽中，只能擇一參加，不能同時參加一般影片獎的A類和其他影片內容的B類競賽。（也就是Evolution來參加的話也只能選A或B參加。嗯，那選哪一項比較好呢？）
If you choose to upload your films with beam.tv, it is best to use the ftp option in order to upload larger files quickly and successfully.
（這段是在幫另外一個服務作廣告。Beam.tv 是個要另外付費的專門報主要廣告獎的服務。你付錢就可以把作品上傳到他們的檔案傳輸網站，很容易重覆報各大獎。不過收費記得不便宜。看你是愛付國際快遞費還是付beam.tv 的費用囉！）
B類：其他影片內容，又分以下幾個子項目：
B01. Internet film 網路影片
Original films created exclusively for the internet.
(Note, this excludes films that were originally created for TV or cinema transmission and which have subsequently been posted on the internet. Such films should be entered in the Product & Service categories above)
本來是拍給電視或電影院後來才po在網路上的不能參加。要去參加A類。
B02. Mobile film手機影片
Original films content created exclusively for Mobile Phones
(Note, this excludes films that were originally created for TV or cinema transmission and which have subsequently been pushed to mobile devices. Such films should be entered in the Product & Service categories above)
本來是拍給電視或電影院後來才改成手機版的不能參加。要去參加A類。
B03. Other screens 其他螢幕，比如說，數位戶外解決方案，電視上的品牌置入性內容等等，
Original film content created for any other screens, or for film content that does not fit into the two categories above, e.g. digital outdoor solutions, branded content on TV showcasing its brands.
The entry should be concise and to the point and a maximum length of 10 minutes.
本來是拍給電視或電影院後來才改成其他數位格式的不能參加。要去參加A類。
B04. Integrated film 整合影片
Entries in this category must have been implemented or displayed on at least three different screens e.g. TV, cinema, internet, mobile, digital billboard etc. All executions must originate from one idea but will have been adapted to suit different screen applications. There is no limit to the length of films in this category.
Please supply all the different versions of your film.
Please include the type of screen in the title of each version, e.g. “Dog – TV”, “Dog – Mobile”, “Dog – Internet”
Entrants need to give detailed information where and when the different versions were shown.
必須在超過3種以上的螢幕播出，如電視、影院、網路、手機、數位壁報等等。必須是根據同一個創意分別配合不同螢幕製作的影片，而且全部的版本都要提出，而且要在每種版本的篇名註明螢幕種類，如「狗篇－電視」「狗篇－手機」等，而且必須說明各種版本的播出時間與所在。
B05. Interactive TV 互動電視
Advertisements for any product or service that uses interactive TV.
Note, entries in this category should be submitted as a demo presentation lasting no more than 5 minutes. Additionally, you should supply a written description of the interactive steps contained in the film in no more than 100 words in the synopsis field when submitting your entry online.
在互動電視上播出的廣告影片。必須以不得超過五分鐘長度的展示影片參賽。並以不到100個英文字說明各步驟的互動。
所有資訊當然是以坎城廣告獎主辦單位公布的為準，點這個連結：
