日本Uniqlo的UNIQLOCK:能讓網誌作者貼在自己的個人網誌上,穿著Uniqlo的日本女生跟著Fantastic Plastic Machine音樂跳舞的網路裝置(就是下面這個)獲得全場大獎。這個跳舞女生報時網頁據說推出以來已經有209國6800萬次點閱
貼一個不夠爽再來貼一個法國南方時區的,因為下個月我們就要去坎城了嘛!
今年的大贏家包括下面這些公司:(但是廣告公司很多都是跟網路界的製作公司合作的吧!要看到詳細名單才知道。)
Crispin Porter + Bogusky: 4 Total (2 Gold, 2 Silver)
Lean Mean Fighting Machine: 4 Total (3 Silver, 1 Bronze)
Farfar: 4 Total (3 Silver, 1 Bronze)
AKQA: 4 Total (1 Silver, 3 Bronze)
R/GA: 3 Total (2 Silver, 1 Bronze)
Goodby, Silverstein & Partners: 3 Total (2 Gold 1 Bronze)
TBWA\Media Arts Lab: 3 Total (2 Silver, 1 Bronze)
Forsman & Bodenfors: 3 Total (2 Silver, 1 Bronze)
SS+K: 2 Gold
Projector: 2 Gold
glue London: 2 Gold
國家/得獎數排行請點這邊;
看作品請上One Show網站。
For what I know, most agencies produce their banner ads in house. Or they work with their own interactive agency, for example, Goodby is working with R/GA, and Fallon is working with many different Minneapolis agencies…all these award winning agencies have pretty strong production department or work flow. It’s something for us to learn about.
Jeremy