小魚廣告網 善用創意 社會創新

Spikes亞洲廣告節的青年創意競賽規則出爐了！

是整合廣告類的競賽。每組可以到四個人。

我希望台灣能夠去一隊！以前去比過One show創意營或是這次擒獅創意營的，應該很多組都有能力發展整合廣告策略了！有意代表台灣參加者請向小魚報名。我會先去把名額搶下來。

我把收到的資料全部貼在這：

Young Creatives Integrated Competition

每組要用250字以內描述整合傳播計畫要達到的目標，其中要包括整體活動如何展開、執行，以及所利用的頻道。

Each team will be expected to deliver an integrated campaign to achieve the objectives set in the client brief.Teams will have to describe the campaign in 250 words or less. They will also be expected to describe how the campaign will be launched, executed and the appropriate channels used, in 250 words or less.

至少要使用3個頻道。

A minimum of three media channels must be used within the campaign, with teams expected to produce at least one piece of supporting material. It will be mandatory for all teams to produce a presentation board and supporting material can include, but is not limited to: 包括但不限於以下：

Media plan
Print/Outdoor roughs
Film ad or script
Radio ad or script
Website
Point of sale materials
Brochures/leaflets
Product pack designs/ideas
Mobile
Social media
Digital signage

客戶：將會是某公益組織，比賽開始前才會簡報

The Client
Spikes Asia will select a charity or non-profit organisation, whose identity will remain secret until the competition.

Team Selection 競賽團隊
Teams will require a minimum of two and a maximum of four young creatives, aged 28 years or under (born on or after 18 September 1980). Each young creative will need to be registered for the Festival at SGD650 each.
2到4人。28歲以下。（1980年9月18日以後出生）。每位選手必須報名Spikes的青年創意行程。（650新幣每人。）（那我們報兩個人就好了，但是去一組人幫忙作？這樣好像不太好！哈！）

競賽細節：

簡報：9月15日5點發佈簡報
17日下午6點前完成。18日評審。

Competition Details
The teams will all be briefed on Tuesday 15th September at 17:00.
Teams will have until 18:00 on Thursday 17th September to complete their entry. Spikes Asia will appoint a select jury to judge entries on the morning of Friday 18th September.
A content provider will be appointed as one of the sponsors of the competition. They will supply images, video and music for teams to incorporate into their final submission.
Technical support will be available throughout the competition for competitors.
The charity representative will be onsite throughout the competition to provide assistance regarding the brief.
Winners will be presented with their Gold medals at the Spikes Asia Awards on the evening of Friday 18th September. Each winner will also receive a full delegate pass to Spikes Asia 2010.

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