Project : Chien-Ming Wang Wangderful Kids Fund
Target Audience
All passionate & enthusiastic people either they are fans of
Chien-Ming Wang or business owners with kindness
Tone of Voice
Warmness, positive and encouraging approach!
Create a warmest look & feel to “stir up people’s motion wanting to help these children to forget the sorrow ”
Aim of the Brief
Slogan : Love for Life goes on
Hope that this concept as the main theme can through your creative to inspired and move people and the community to take actions into contribute donations. Little prince look forward to see your work be demonstrating on the official website.
Mandatory Inclusions
Finial design need to including : LOGO, SLOGAN & SITE URL
Source material :
1. Chien-Ming Wang Wangderful Kids Fund’s LOGO
2. Website URL : http://www.cmwangderful.com/
PS. Please do not use photos of Chien-Ming Wang
Source material download link :
http://file.mo2.com.tw/mo/jacky/Wangderful_Kids_Fund/Chien-Ming_Wang_Wangderful_Kids_Fund.zip
The Client
Fund is designed to help domestic needs emergency assistance, and the groups of vulnerable children in poverty. Many things can re-work, but the pace of growth in children, but never stop! Over the years, built an unlimited civil Baseball hopes to bring the people of Taiwan, but out of the stadium, Chien-Ming Wang hope slap each pair of hands, the eyes of the people in construction, each student is the same as his children, care should be and care, we hope Chien-Ming Wang call more people to attach importance to these needy children, so that they can live in the castle as happy to play the little prince and little princess happy healthy, and if so dreams can extension forces can continue to expand, the future, Taiwan will have more hope.
Client Background
2010 a new coming of century but filled with all kinds of disharmony and complex. Unstable global economy also giving enormous influence to Taiwan seeing more problems exacerbated from poverty.
According to the latest statistics, the domestic low-income households hit 10 years record high, there are up to 360,000 Taiwan’s children live economic deprivation, but only 75,000 families obtained receives the low income residence support by our government. In another word, we known that nearly 280,000 children (77% of them) are unable to apply to the government social welfare benefits. Such a phenomenon certainly giving more significance meaning to found of “Chien-Ming Wang Little Prince fund” 。
Funder : Chien-Ming Wang
Speaker of the fund : Iwamoto Michie
CPA controller : Price water house & cooper
Controller bank : Yu-san bank
On-line digital management : Moulin Orange digital branding
Co-work beneficiary :Red cross TW、Taiwan fund for children and families
